An interesting thing happens when people buy books in bookstores. As part of my master’s research project, I found that both the customer and the bookseller believe they are engaged in a relatively equal exchange of information.
Blog about the cultural impact of bookstores
An interesting thing happens when people buy books in bookstores. As part of my master’s research project, I found that both the customer and the bookseller believe they are engaged in a relatively equal exchange of information.